Underground Thoughts

Its been a crazy past three years.  In PR you often feel you don’t have a lot to show for your work.  Much of what we do is strategy and writing which at the end of the day doesn’t add up to a pretty portfolio of visually stimulating work. Haha. Before leaving WCG I was nominated for a PR News award.  Simply being nominated was exciting, and although I was hopeful I was still extremely shocked and humbled when I found out that I would be receiving the award.   Most of you have asked a slew of questions about what I do, but as your eyes glaze over I realize that healthcare communications simply doesn’t entertain the average person. But below is a brief description that may give you a little insight into the work that consumed my life for the past few years. Thank you to all the colleagues, friends and family that have made this possible.

PR New 15 to Watch – Social Media Associate, WCG Company

A well-rounded practitioner and the embodiment of both modern and future communications practices, Nathaniel Reagan has quickly become a leading social media strategist in the healthcare industry. Over the past 12 months, he counseled senior client contacts along the path to their first social media engagements, including the launch of nine branded social media sites across four healthcare companies, all of which were firsts for the client.

He currently leads social media accounts for some of WCG’s largest healthcare clients, including Pfizer and Genomic Health. In 2011, he will be responsible for the strategy in over $3 million of plans slated for implementation. —BM